SEO is an intimidating topic for small business owners that don’t have experience building websites and managing content. However, it’s also an important factor in digital marketing success.
Are you making preventable mistakes without even knowing it?
3 SEO Mistakes Your Small Business Can Avoid
You know SEO is important, but that doesn’t make it any easier. The fact is that SEO is extremely challenging for small businesses. In fact, it could be argued that it’s exponentially more difficult for small businesses than it is for large, established brands.
For starters, you have less money and less time. This puts you in a difficult position and forces you to climb uphill from the start. You also have to constantly stay abreast of what’s happening and keep up with changes, while simultaneously running the many other aspects of your business. Since you don’t have a full-time SEO guy on staff, you constantly have to pull double duty.
Then, there’s the fact that established brands naturally perform better in the search engines. As digital marketer Elisa Gabbert explains, “All other things being equal, Google ranks big brands higher in the search results because they have user behavior data indicating that people click more often on recognizable brand websites.”
With all of that being said, you have to be pretty perfect if you want to succeed with SEO as a small business. Among other things, that means avoiding the following mistakes that your peers frequently make:
1. Keyword Stuffing
Keyword stuffing is so 2009. While you could have a little success throwing a bunch of keywords onto a page, there’s almost no value in this any more. The far better strategy is to develop natural content that centers around a topic or idea that you want to rank for. The search engine algorithms are attuned to semantic search and reward pages that deliver natural, relevant content to users.
2. Failing to Use an SEO Plugin or Tool
As a small business, you don’t have the manpower to run a full-fledged SEO department. However, just because you don’t have the people, doesn’t mean you can afford to ignore some of the important SEO responsibilities that need to be fulfilled.
The best solution is to use one of the many SEO plugins or tools available to you through your website builder or CMS platform. These tools automate and streamline a variety of tasks so you can focus on other responsibilities. One of the best on the market is SEO Wiz – which works with the Wix platform.
“The SEO Wiz analyzes your website, identifies where it lacks in terms of search engine optimization, and draws up a plan for how to improve your rankings,” the Top10 staff explains. “The tool then offers you a step-by-step checklist that’s basically an outline of exactly what you have to do to get better results.”
3. Spinning Content
As you know, content is king in the world of SEO. And if you want to remain relevant, you must be constantly creating fresh content. Since this is time consuming, many small businesses look for shortcuts. One of the more popular shortcuts is to use content spinning software.
“The problem with article spinning software is that it often produces low quality content, even unreadable versions of an article,” small business consultant Suzzane Edwards explains. “Instead of using article spinning software, you can simply re-write articles manually. You might be surprised that it takes the same amount of time to write a freshly created article than editing a spun one. Manual re-writing may take time not to mention skill and effort, but it’s all worth it.”
Give Your SEO Strategy a Strong Foundation
By no means is SEO easy or predictable. The combination of uncontrollable external factors mixed with your own internal inadequacies makes for a tough row to hoe. However, if you can avoid making many of the costly mistakes that other small businesses frequently succumb to, you stand a chance of being successful.
Develop a strategy, adapt accordingly, and maximize opportunities – that’s the prescription for SEO success in the small business world.