2014 was a big year for Skimlinks. With the new year on the horizon, we thought it’d be as good a time as any to reflect on the year that was and look forward to what’s next. Take a look at some of our big moments, from hosting our first summit to celebrating a big milestone and more. Here are our 2014 highlights:
In July 2014, Skimlinks celebrated its 7th birthday! The company that began its life as a whole other business has truly grown by leaps and bounds in the past 7 years. From a small team of 3, the company now has 75 employees and offices around the globe! We’re excited to watch Skimlinks continue to grow and thrive.
We blogged our hearts out:
In 2014, we made an effort to beef up our blog presence. Wanting to provide our readers with the latest in affiliate, tech as well as useful advice and effective tools to help their brands, we’ve been busy publishing blog posts on topics such as the future of mobile commerce to the importance of data and more.
We are constantly working to improve our blog and took this opportunity to reflect on the posts that resonated with our audience and learn from those that didn’t. Some popular posts included:
- 5 Ways to Get the Most out of Skimlinks
- How a One-Woman Business is Monetizing Commerce-Related Content across Multiple Blogs
- Publisher Spotlight: Interview with Onlinecouponisland.com’s Ali Naqi
- 5 Affiliate Marketing Tips for Beginners
- Attention Fashion Bloggers! Get Inspired and Affiliate Your Links
Be sure to sign up to get our blog posts straight to your inbox and let us know what you’d like to see on the blog in 2015!
We crunched thousands of numbers and analyzed data so that we can deliver relevant information to our publishers and beyond.
In September, we released the Best Practice Guide– a detailed look into all the best ways to successfully utilize Skimlinks technology to its full potential. The Shoppable Content Guide offered comprehensive advice about how to best incorporate commerce-related content — or comtent as we like to call it — to maximize your earnings. Another noted release was our Mobile Landscape Study which examined what devices people use to read content, click ecommerce links and purchase goods online.
We took part in numerous industry events, hosted meetups and more:
2014 was another great year for our event calendar. Building relationships and attending industry events is critical for the team at Skimlinks. It’s one of the best ways to connect with and learn from our present and future publishers. And really we just love meeting you all in person!
From BlogHer 2014 in San Jose, California to BlogFest in London, not to mention the Business of Software Conference in Boston and Digital Media Strategies in the UK, our team members spent 2014 on the ground, talking and interacting with industry leaders and dedicated online publishers — making sure that we help publishers navigate the changing digital landscape and earn money from their content.
We held our very first Summit:
In October 2014, we held the Content to Commerce (C2C) Summit in New York City. We brought together industry leaders and innovators to talk about everything from monetizing strategies to native ads to the future of digital publishing. Publishers large and small dispensed some key advice about how they’ve navigated the waters of monetizing content to a sold out crowd.
We kept on growing, with several new faces hired in 2014.
As a growing company, we are constantly on the lookout for new talent. From Eddie who joined our Engineering Team, to Robin over at Business Intelligence and the Marketing department which doubled in size, there’s now 75 of us across London, New York, and San Francisco! With each new addition, we hope to make the Skimlinks experience a better one for our publishers. Wanna join us? Check out the jobs page for a list of current openings.
Looking back, it’s been a cracking good year: Our passion is helping publishers get rewarded for the great content they create and we’ve been thrilled with the success our publishers have achieved.
We’ve got a lot more up our sleeves and can’t wait to continue supporting influential online voices from across the globe. Thanks for being a part of our journey this year and here’s to an even better 2015!