Citing an example generated by YouAppi, the lawsuit illustrates how the”amount of day-to-day clicks Uber ads” exceeded the”number of daily active users (DAU) of these apps.”
These John Does are”presently unfamiliar to Uber,” according to the lawsuit,”and Uber will look for leave of court to amend this complaint to allege such names and capacities after they are ascertained.”
Brought to you by Pace Lattin
According to the record, Uber was intentionally kept out of the loop concerning the real nature of where its ads were running.
What transpired, according to the most recent documents, was that Fetch passed the media-buying duties onto these five firms, who took credit for hundreds of thousands–possibly millions–of matches that they did not deserve, by faking clicks, faking program updates or both.
The new suit alleges the defendants engaged in a number of fraudulent practices including”deceptive pruning,””missing device IDs,””SDK outliers,” along with”non-mobile optimized websites” that led to inflated click quotes vs. actual app users.
According to court documents unsealed this week, Uber is currently suing five mobile ad-tech companies–along with approximately 100 unnamed third parties that they worked together –in addition to its agency partner.This update realised that the additional companies were jointly paid $70 million to purchase ad area for Uber that flipped out, upon review, to be inventory that has been”nonexistent, non-viewable, or fraudulent” and purchased deliberately.