It’s the first week of 2015 and if you’re anything like us, you’ve probably made a series of grand resolutions for the new year. And hey, maybe you’ve even already started that diet, planned your dream trip to Tahiti or begun work on your new house!
Here at Skimlinks, we’re committed to helping publishers thrive. We can’t help you make it to the gym more often, but we can help you turn your site into a lean mean earning machine. That’s why this year we’re sharing our four results-driven New Year’s resolutions to help you get your content in tip top shape (and keep it that way).
Resolution # 1: Create more shoppable content – Content about brands and products is in high demand as consumers look to online resources to guide their purchases. It’s also a great way to boost your revenues! From product reviews to item details used in outfit posts, commerce-related content is taking the internet by storm.
According to recent surveys, 90 percent of consumers say their buying decisions are influenced by online reviews, so why not bring that info to their fingertips? You’ll earn a commission from the sales you drive and readers will get curated recommendations from their favorite publishers, it’s a win-win.
Resolution # 2 : Optimize my social media – In the past decade or so since the inception of social media, it has firmly implanted its place as THE most happening form of media. You want to make sure you’re making the most of this influential medium and connecting with your readers in an authentic way. We’ll show you how.
Resolution # 3 : Work better with brands – What do brands look for? How can I connect with them? How should I balance my content types? We’ll help you answer all these questions and learn more about the ins and outs of working with brands and the relationships you’ll cultivate.
Resolution # 4 : Boost my readership – There’s no magic solution, but there are several tips to keep in mind that can help increase your readership. From SEO tools to more nuanced content creation advice, we’ll help you create a solid plan to make sure your site is getting seen.
Tune in for our New Year’s Resolutions series starting next week, where we’ll dive into each topic and provide you with real-life examples and honest, applicable advice to help take your site to the next level.