Tumblr launches ad agency, video startup Vessel unveiled and Box IPO soars.. It’s Skimming the News!

Hacking scandals to keep in 2015. 2014 watched a fair share of high profile hacks, from Sony to Target and Home Depot, and Cisco CEO John Chambers told CNBC that 2015 will probably be even worse to cyber attacks within the company world.

The condition of marketing. It’so easy to get caught up in the buzz of a great headline, but sometimes they’re just plain wrong. This in-depth marketing report curated from VentureBeat Insights requires a closer look at the state of this business and efficacy of marketing technology execution.
Tumblr appears to match its network with advertisers. Microblogging website Tumblr is seeking for its users to bolster its advertising program. The app, Creatrs from Tumblr and brands that buy Tumblr’s sponsored posts, will join artists. This NY Times piece dives into the way an ad program would seem like about the favorite social site.

Pushing for a mobile-only digital strategy Recent studies show that nearly half of customers believe mobile is the “most important resource” within their buy decision, so why do ’t more brands concentrate solely on this powerful medium? This AdAge piece examines the influence of mobile in the customer travel. 
Skimlinks news roundup

Another week in the books, from affiliate marketing tendencies in 2015 to Pinterest and Tumblr amping up their advertisement offerings, then here’s the hottest information You Might Have missed: 
Pinterest preparing to beef up ad offerings. Social discovery instrument Pinterest declared this week that they’d acquired Kosei, a startup that makes personalized product recommendations to Internet users.  This really is a good match for Pinterest, since they ’ re enlarging after Promoted Pins’ statement earlier this month on their advertising offerings. Re/Code takes a look at exactly what this means for the website. 
What’s next for affiliate marketing in 2015. By attribution to greater opportunities in cellular, online affiliate marketing is poised to rise in 2015. This prediction from MultiChannel Merchant investigates the largest tendencies to take hold this season.
The way to best handle multiple social media accounts. With the vast quantity of social networking sites on the market it can be challenging to strategize about how to best use each instrument. Buffer’s social media guide provides tips on how to manage each medium, from analytics to activity streams and much more.

Box IPO soars as well as the technology world responds.  Box, an internet file sharing and personal cloud content management service for companies officially started trading, rising 66 percent in their market debut January 23. TechCrunch talks with analysts and venture capitalists about the effects of this increase. 

Online video startup Vessel shown. A new player has entered the internet video streaming globe. Subscription-based Vessel and other existing versions since it provides a favorable revenue share, dividing ad revenue 45/55 to creators differ.  AdWeek’s piece looks at how this new service compares into the existing players.